This particular project was done at my time during Aspect Marketing and Communications. I was given the chance to brand the Human Resource Conference Cruise, and create most of the deliverables for the cruise as well. I have included in this spread the Logo, a spread from the program that was given to all 50 attendees, as well as a postcard, and a banner ad that was advertised on several Human Resource websites in Ohio. To capture the relationship between Human Resources and a tropical getaway to Mexico, I emphasized images of Mexico itself as well as familiar conference images that the attendees would easily recognize. My color palette consisted of bright, blues, oranges, and pinks to capture the calming waters and setting sun. I chose a simple Helvetica type for ease of reading by the attendees of the cruise.